At least one company is defying conventional wisdom and exploding popular myths. No one buys cards any more, they text, surely? Not true. Physical greetings card sales are growing by value, albeit slightly declining in volume. Moreover, 18 to 34-year-olds are buying more. Valentine’s Day and Thank You Teacher cards produce the biggest growth. Digital greetings cards just haven’t caught on.
Buying a card is a dull chore? No. Card Factory says that 50 per cent of all its store visits are planned and are the main reason for a shopping trip. Its customers take great pains and time to choose the most suitable card.
No one in their right mind would be expanding on the high street when everything is moving online? No, again.